If you have made your site, you probably have put in place several shortcuts that will speed up the process and improve its ranking on search engines. But, black hat tactics or shortcuts such as keyword stuffing in your website content won’t help you. In fact, you won’t even realize that they might actually be hurting you.
For example, you are probably aware that the keywords are the special tokens that help rank on the first page of Google. But adding too many keywords can actually hurt your SEO. You certainly do not want search engines to penalize your site for trying to trick with them.
What is Keyword Stuffing?
Keyword Stuffing is the deliberate “stuffing” of your site’s content with excessive keywords to rank at the top of the search results.
Google and other search engines are very against this practice and penalize the pages that show evidence of it. As a result, content creators are moving away from the strict parameters of optimal density of keywords. They are now directed towards creating content with improved semantics, written with the user intent in mind.
Maybe from this example, you have got an idea of what keyword stuffing is. The copy with the keyword term ‘3 BHK flats in Zirakpur’ is going overboard. Because the keyword has been used more than the number of times to match SEO best practices for keyword density. Do you think that will favor the user experience?
After reading the example above, it is easy to understand that why keyword stuffing is bad for the website. It shows how excessive keyword stuffing creates an awful experience for users.
Hence, I’m here to guide you on the path of knowledge with the most common reasons to avoid keyword stuffing in your website content.
1. The Greed of Keywords
Many SEO newbies or freelancers are aware of the importance of keywords, to the extent that they put them in all the sources and then regret later when their website gets a penalty. For example, you may come across something of the style: “You love the best Italian restaurants in Paris. We know that you like the best Italian restaurants in Paris. And your mom also loves the best Italian restaurants in Paris.”
Hence, this example depicts that using the same keyword excessively only makes the content quality poor. On the top of that, it also seems artificial to readers. Believe it or not, search engine algorithms are “trained” to read in the same way as a human being. If they detect misuse of keywords, then Google can penalize your website and other related resources.
2. The Anger of Search Engines
If your goal is to be found on the web, you run the risk of arousing the wrath of Google’s robots if you do not let them enter your site. Do you know, what does it mean exactly? For your site to appear in Google results, it must be scanned and indexed by the search engine robots. So when a person searches something online, the search engine can easily fetch a list of pages from a vast library of relevant websites.
Important: Indexing yourself is only the first step in optimizing your site. It is an evidence that tells your site has been identified and registered by search engines. It does not mean that it will appear instantly among the best results. SEO takes time, and everything does not happen overnight. But, if you work tirelessly to improve your site and publish regularly, you will slowly but surely climb the ranks of search engine results.
3. The Dangers of Content Duplication & Incomplete Metadata
SEO is all about investing time and effort. So, either it’s about content or metadata, you should never forget to follow the right procedures. Like metadata on the site should never be left blank with important elements like titles (blue line in the Google results), and the descriptions (black text paragraph just below). Your site’s metadata should include every element as it is the first thing people see on their results page. And it has the power to persuade people to click on your site instead of the next result.
Similarly, when it comes to a website, using the content of others is absolutely a sin. You must create your own original text because duplicate content can lead to the lower ranking that could ultimately harm your SEO efforts.
Tips to Avoid Keywords Stuffing
Below are some tips that will help you find relevant terms to avoid the keyword stuffing:
- Use tools to generate keyword lists, such as Semrush that gives you many keyword ideas related to your main keyword.
- Go to the ” Searches related to” section of Google at the bottom of the search results page for your keyword.
- Check the list of topics and terms in Wikipedia, since they usually relate many topics.
- Examine well-positioned articles and blog posts of influential people in the industry and see which family of terms and phrases they have chosen.
As you have been able to observe, to diminish the dangers of SEO, the idea is to avoid old SEO tactics and over optimization. It’s just a matter of not writing without moderation; it’s best to think a little and have some knowledge of optimization.
My last piece of advice is that you should read the text several times once finished so that you can polish it.
If you have a quest of knowing more then get in touch with me, I would be glad to answer your queries.