Improving your customer base is important for the success of your business. However, sometimes it can be very challenging for you as an entrepreneur to achieve all the targeted aims in order to grow your business.
Every professional service provider knows how difficult it is to get attention in this overburdened world. Whether you work as an independent contractor, start a new business or try to build an established company, you have the same challenge: how can you stand out so that potential customers realize how wonderful you are? The best way out of this situation is to look for a digital marketing expert in India who can help your business stay connected with the customers.
In my years of working experience, I have learned that to be successful; your prospective clients need to know that what you are:
- Are you able to solve and meet their needs?
- How will you make your clients trust you and make them feel comfortable with you?
Learning how to grow your business is not just a worthy goal; Growing your business is a also a necessity for the economic well-being and survival of your business.
What can you do to take your business growth beyond the level of support? What actions can you take to turn it into the income generating power you imagine? Try one or more of these growth strategies.
I have successfully used these growth strategies for my clients businesses and, with a little planning and investment, you can make them work for you as well.
Here are the practical tips to help you grow your business targeting customer base.
Know your customers
Understand the needs of your client and develop products and services that meet their needs. You can obtain information about your clients by personalizing their services and encouraging them to provide you with their comments about your services and products.
Understand the niche market
You might understand the metaphor of the big fish in the little pond? That’s essentially the way this strategy works to grow your business.
The market niche is the pond; a narrowly defined group of clients. Think of them as a subspace whose needs are not met and focus on meeting those unmet needs.
Find your strategic partners
It is often worth joining forces with others and sharing the reward, instead of going for yourself. This is the reason why strategic alliances exist. Now the difficult part. How do you identify who would be a perfect strategic partner?
To identify your potential partners, you need to plan a little. To keep things simple, design a basic road-map from six months to one year. What products do you plan to launch? What marketing channels do you want to follow?
Once you have your road-map, you should look for companies that can complement each action item.
Study your competitors
It is essential to know your competitors inside and out. Platforms such as Similar Web and AdBeat provide competitive intelligence data in other companies. Also, there are many things you can find just snooping online.
You must find out which advertising strategies worked best for your competitors. If it worked well for them, there is a good chance that it works well for the growth of your business as well.
Develop a customer loyalty program
Customer loyalty programs are the best way to boost your results and grow your business. Studies show that it costs approximately three times more to acquire a new customer instead of selling it to an existing one.
Regardless of the statistic, you want to go with; customer acquisition is simply more expensive. That said, it’s worth investing in some resources to create a customer loyalty program.
Create clear incentives with actionable objectives for your clients. If your program is successful, there is a chance that the word will pass to new clients as well.
Identify your opportunities
The most important thing is to identify what opportunities proves to be the most profitable for your company. You need to understand things like potential partners, direct competitors, distribution channels, and foreign market opportunities also.
Sit with your team and analyze your options. There are dozens, not hundreds of opportunities out there, so it is mandatory to discuss everything with your team precisely. Apart from this, before you run, be sure to take the time to identify all the opportunities available to you.
Focus on your customer experience
Customer perceptions about your business can make or break a business. Offer quality experiences and products, and they will quickly sing their praises on social networks; If you screw up, they will tell the world even faster.
The rapid growth of your business depends on your current and potential customers being happy with their experience.
The most successful businesses exploit this advantage, bringing new and innovative products and services to market faster and developing and fostering long-term customer relationships.
Pay attention to profitability
Another essential factor for the success and growth of your business is to pay close attention to the return on investment of your communication actions.
In fact, you must not spend your money without having an idea (even approximate) of what it will bring.
To succeed in your communication action, you have to be different from your competitors.
To be different is not necessarily to propose an unprecedented product or services, but it is to position it as different in the minds of its customers (this is called the USP or Unique Selling Proposition).
Positioning can be done by exploiting an argument that is not yet used by its competitors.
This USP should allow you to answer the question “How are you different from your competitors” or “Why would I go to your house rather than another”?
For example in the market that was thought to be over-dominated by Coca-Cola, new entrants made a great breakthrough by creating the “Breizh Cola” or the “Corsica Cola”.
Offer excellent customer service to grow your business
Make sure that the customer services you offer are exceptional and everytime you have to think out of the box to make your services more lucrative. Because the excellent services will help you to grow your business. As your customers will not only remember an excellent service, but they will also be more likely to recommend you to other people.
Feed existing customers and look for new opportunities
Have strategies to feed existing customers, such as keeping in touch with them through an electronic bulletin or advising them about promotional events in advance will benefit your business growth.
Use social networks
Social media is considered to be a powerful tool to grow your business and obtain valuable information through “social listening”.
Through social listening, you can discover what customers say about you, get information about your behavior, identify keywords and trends that attract your target market and thus improve your customer service.
Social networks can help you develop your business profile and attract new customers.
Read more here
Attend networking events
Invest time to build your networks; it is not what you know, but who you know. Networking allows you to establish relationships with other people and encourage them to refer clients to you through word of mouth.
Above is a picture of Mrs. Himachal 2018- one of the biggest digital event of Himachal organised by Divya Himachal (leading media group) in association with a real estate giant, Chester Hills. This event was a huge success and gave a great boost to the online presence of Chester Hills, resulting in its overall growth.
Organizing your own event can be an excellent way to get to know your clients and establish relationships. Invite your best existing customers and encourage them to bring their friends. Hence, establishing the healthy relations with the potential clients will help you to grow your business.
Return to your community to grow your business
Creating brand awareness in your local community is an excellent way to attract new businesses. Consider sponsoring or participating in a community event to raise your business profile.
Measure what works and refine your approach on the fly
You must control where your customers come from to measure whether their marketing activities are successful or not. Do not be afraid to experiment. Refine your focus if something does not work and concentrate more on the events that achieve the best results.
Answer the questions that people ask you
The common questions, the ones you hear all the time from your target customers, are the things you should write about and talk about. People crave for such tips.
Update your email signature to reflect a change in your business approach. And after doing so, update your LinkedIn profile, website header, “services” page, biography and everything else that comes to mind.
To summarize, it takes time to grow your business. However, there are a lot of strategies that you can implement immediately, which will produce results. The above growth strategies are only a handful of those that exist, but it has been shown to work wonders.
New business owners have many goals when they are starting, including rapid growth and recognition for their incipient business. But success at night is not usually the standard: there is no specific “magic formula” that can give you instant results, and nothing is guaranteed.
Have you found these strategies to grow your business useful? Share your experience with me, and you are always welcome to come up with your queries.