With the new structured data support of listings, Google has rolled out a new job search feature, which shows job postings from career portals and makes it viewable right on its search result pages. This feature is available only in U.S. but is soon set to launch in India as well posing threat to job portals like naukri.com, Indeed, Monster Jobs and many more small players like timesjobs.com. Google for Jobs was first presented by Sunder Pichai at Google I/O event earlier this year.
Online Job Marketplace in India
If we talk about Indian online job marketplace, it is set to double by the end of the year 2020. According to a report, Mumbai, NCR, Bengaluru and Hyderabad are top-ranked cities for online job searches. Also, the digital classified segment is going to witness a rapid transformation in coming years.
Job seekers in India are now actively using online platforms like social media and career portals to look for quality jobs. But, once Google for Jobs feature is available in India, it would become easy for them to get relevance filtering of jobs based on location and category. For example, they can search by adding job categories like full-time jobs, part-time jobs or any job title, etc. with a specific location. It is anticipated that this will make a good classification and relation of all types of jobs.
With the launch of this feature, Indian online job marketplace is expected to take a huge hit. As there will be more opportunities around, a significant improvement in the Indian economy is predicted. Let’s see what’s inside the ‘Google for Jobs’ and what it has to offer you.
Benefits of Google for jobs
Google has opened up this job search feature for all developers and site owners. For this, Google has partnered with companies like LinkedIn, Monster, Glassdoor, CareerBuilder and others to add a large selection of job listings on its search result pages. These job listings will also include jobs that certain companies add directly on their websites. Launched on Google app, desktop, and mobile, this feature is focused on helping both job seekers and employers.
For Job Seekers
The notion behind this Googles’s initiative is to give job seekers a platform where they can see a wide range of filtered job results without browsing through multiple sites and finding irrelevant jobs. The user who type a query in Google search with a clear intent of finding job listings – the user enters something like “Social Media Executive Jobs” or “Job near me” – will see a new job search widget with the option to view more listings. You can also filter jobs by industry, location, date, employer, salary and other specifications. This way Google is betting heavily on machine learning to sort through millions of job listings to offer personalized search results for job seekers.
Google’s Product Manager, Nick Zakrasek said, “finding a job is like dating. Every job seeker has a unique set of preference and it only takes one person to fill this job.”
If the employers have job listings they want to surface higher on Google, they can add their job listings to the new feature in Google search. Google has also published a guide on a job posting structured data to help developers know what they need to do to get their job listings into this new jobs search feature. This basically involves two steps: First is marking up job listings with job posting structured data and the second one is to submit a sitemap, or RSS, or an Atom feed, including the date for each listing.
What would you do if you process 10,000 per day? This new Google’s job feature comes to a rescue as with it, you can apply to use ‘high change rate’ feature by just filling a simple form. There is one more good news for employers, this job search structured data can also be validated with the structured data testing tool. You can even preview your job listings. A new filter to the Search Analytics report in Google Search Console will also be added by Google in order to track the performance of your job listings.
Therefore, career site owners and employers can have a prominent position in search results for specific job listings. This could perhaps increase the chances that job seekers click on those listings.
So, gone are the days, where the kind of search engine optimization that worked when Google only showed 10 blue links for job queries. Now you’ll see a whole new interface with long, highly comprehensive job titles along with ratings and reviews next to the description. Once a query matches with your specifications, you can turn on notifications and an immediate alert will be sent whenever a new job is posted.
Google has made it clear that it’s not looking to compete with career portals. “Google has no plans of letting employers post jobs directly on its job search engine,” as said by Nick Zakrasek.
He also added, “We want the players in the ecosystem to be more successful and anything beyond that is not going to fit in Google’s wheelhouse.”
Google’s all new AI-Powered job search feature may seem challenging to some job posting sites that are currently driven by SEO. But it will surely yield fruitful results in the long run.